Product Marketing for Fintech & Crypto

Your product is built. Now make it sell.

Book a Strategy Call

See Our Work

Product Marketing for Fintech & Crypto

Your product is built. Now make it sell.

Book a Strategy Call

See Our Work

Unhashed is a product marketing consultancy for B2B SaaS, fintech, and crypto companies that need to move faster — from positioning to pipeline.

Why teams come to us

Great products lose to better-positioned ones. Every time

Most fintech and crypto companies don't have a product marketing problem. They have a narrative problem. The product roadmap is strong, the team is sharp — but the story isn't landing with buyers, the category is crowded, and sales is carrying a deck that doesn't close

That's the gap we close.

"We're talking to developers and CFOs at the same time and neither message is working."

"We've launched but the market doesn't understand what makes us different from the obvious alternative."

"Our sales team has collateral. What they don't have is a competitive edge."

"We're talking to developers and CFOs at the same time and neither message is working."

"We've launched but the market doesn't understand what makes us different from the obvious alternative."

"Our sales team has collateral. What they don't have is a competitive edge."

"We're talking to developers and CFOs at the same time and neither message is working."

"We've launched but the market doesn't understand what makes us different from the obvious alternative."

"Our sales team has collateral. What they don't have is a competitive edge."

What we do

Three engagements. One outcome: a product story that moves deals.

Fractional PMM

Senior-level PMM embedded in your team — without the full-time headcount. We own positioning, messaging, launch strategy, and sales enablement while you scale toward a hire.

What we do

Three engagements. One outcome: a product story that moves deals.

Fractional PMM

Senior-level PMM embedded in your team — without the full-time headcount. We own positioning, messaging, launch strategy, and sales enablement while you scale toward a hire.

What we do

Three engagements. One outcome: a product story that moves deals.

Fractional PMM

Senior-level PMM embedded in your team — without the full-time headcount. We own positioning, messaging, launch strategy, and sales enablement while you scale toward a hire.

Validate changes before they reach production

A focused sprint to define your go-to-market motion, sharpen your launch narrative, and build the assets your team needs to execute with conviction.

Validate changes before they reach production

A focused sprint to define your go-to-market motion, sharpen your launch narrative, and build the assets your team needs to execute with conviction.

Validate changes before they reach production

A focused sprint to define your go-to-market motion, sharpen your launch narrative, and build the assets your team needs to execute with conviction.

Surface issues before they turn into incidents

Know exactly how you win — and where you're vulnerable. We build living competitive programs: battlecards, objection handling, win/loss frameworks, and category positioning that evolves as the market does.

Surface issues before they turn into incidents

How we're different

We think like PMMs. We move like operators

Most agencies write content. Most consultants write decks. Unhashed does neither. We embed with your team, pressure-test your narrative against real buyers, and build the positioning system your sales and marketing motions actually run on.

Six years of product marketing across crypto, fintech, B2B SaaS, and capital markets. Clients include companies backed by a16z, Sequoia, and Coinbase Ventures.

Our Work

Results that look like strategy, not luck

Aleo - Positioning a ZK Tech Giant — From Stealth to Market Leader

Challenge : Operating in a category dominated by Ethereum and Solana, with a technical product that was hard to make legible to non-ZK audiences.

What we did : Developed a category narrative that didn't position Aleo against L1 giants — it positioned them as the only L1 built for a privacy-native internet. Translated ZK concepts into developer-facing and enterprise-facing messaging tracks.

600x Increase in Audience Reach

200x Growth in Organic Brand Mentions

Achieve the same goal

Aleo - Positioning a ZK Tech Giant — From Stealth to Market Leader

Challenge : Operating in a category dominated by Ethereum and Solana, with a technical product that was hard to make legible to non-ZK audiences.

600x Increase in Audience Reach

200x Growth in Organic Brand Mentions

Achieve the same goal

Aleo - Positioning a ZK Tech Giant — From Stealth to Market Leader

Challenge : Operating in a category dominated by Ethereum and Solana, with a technical product that was hard to make legible to non-ZK audiences.

600x Increase in Audience Reach

200x Growth in Organic Brand Mentions

Achieve the same goal

Alto - Self-directed crypto IRA platform competing against Bitcoin IRA and iTrustCapital

Challenge: Losing qualified pipeline to incumbents with louder brands and longer track records.

What we did: Rebuilt the competitive narrative from the ground up. Repositioned Alto on flexibility and asset breadth rather than price — and built battlecards that sales could actually use in discovery calls.

102% MOM Organic Growth

Significant visibility gains vs. key competitors.

Achieve the same goal

Alto - Self-directed crypto IRA platform competing against Bitcoin IRA and iTrustCapital

Challenge: Losing qualified pipeline to incumbents with louder brands and longer track records.

102% MOM Organic Growth

Significant visibility gains vs. key competitors.

Achieve the same goal

Alto - Self-directed crypto IRA platform competing against Bitcoin IRA and iTrustCapital

Challenge: Losing qualified pipeline to incumbents with louder brands and longer track records.

102% MOM Organic Growth

Significant visibility gains vs. key competitors.

Achieve the same goal

What clients say

The teams who know us best

Product Marketing, Thirdweb

Juan Leal

"Unhashed brought deep web3 expertise and the ability to break down complex topics for both beginner and advanced audiences. The impact on our organic growth was immediate and measurable."

Product Marketing, Thirdweb

Juan Leal

"Unhashed brought deep web3 expertise and the ability to break down complex topics for both beginner and advanced audiences. The impact on our organic growth was immediate and measurable."

Senior Editorial Lead, MoonPay

Geoffrey Leons

"Four months after engaging Unhashed, MoonPay's content was ranking as the featured snippet for multiple high-priority Web3 keywords. The strategy was precise — every piece was built to drive both reach and product."

Senior Editorial Lead, MoonPay

Geoffrey Leons

Editor, Ledger

Kirsty Moreland

"The team helped us execute a content strategy that drove a 600x boost in audience reach. Their understanding of the crypto user journey made every piece resonate."

Editor, Ledger

Kirsty Moreland

"The team helped us execute a content strategy that drove a 600x boost in audience reach. Their understanding of the crypto user journey made every piece resonate."

About Unhashed

Built by a PMM, for companies that need one.

Unhashed was founded by Mia P, a senior product marketer who has worked
across MoonPay, Ledger, Thirdweb, Alto, and DataStax.

She founded Bridge, a private community of 250 web3 founders and institutional allocators, and hosts StableSummit — because understanding where the market
is moving is part of the work.

Unhashed has a team of 21 specialists across product marketing, content, SEO,
and competitive intelligence. We operate across three verticals: Crypto SaaS & Developer Infrastructure, Fintech & B2B Enterprise, and Banking & Institutional Capital Markets.

Work with us